tothepoint

news
2015

Take a look at our monthly news stories to keep in touch with our recent work, what we've seen and what we'd like to see. You could also sign up to our newsletter for regular updates to your inbox.
12
15

Our 2016 Calendar

Time flies when you’re having fun, so it comes as a bit of a shock that in June we’ll be celebrating our silver anniversary! That’s a whopping 25 years of getting to the point for brands big and small. So this year we decided to celebrate with all things silver and create an extra special…

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Getting fit

New technology and lifestyles have changed the way we consume media and in turn how we absorb advertising. ISBA’s Future Fit day invites industry renowned speakers to discuss this evolution and help the industry to stay on its toes and adapt. Although we’ve kept brand recognition by using the familiar colour palette of greens and…

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Year Ye Year Ye

A look back at some of our past year projects. We hope you’ll continue to watch this space for our latest news but for now have a great Christmas and all the best for 2016 – our 25th year!

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WWWhy Change?

Do you really understand your customers and audience, have their needs evolved, have you crafted an engaging story and what do you want to achieve from your website? All this should be considered as well as the technological arguments for change. So why should you update? Unresponsive design. Unresponsive sites are bad for business and…

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11
15

(Not) lost in translation

We worked in partnership with media booking agencies in both Hong Kong and London for the campaign, which aimed to raise general awareness and promote New Capital primarily in Hong Kong. Using the bold New Capital style (which we created in a not so distant past, here) we opted for a simple text-based solution that…

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In London, For London

The campaign needed to highlight their expertise as a cross service and cross sector company within the capital. Turley are known for their specialist planning around the UK but not as well known for working within London. By raising more awareness of their expertise and success in the capital a bigger share of the market…

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November round up

It’s nearly time for our annual tothepoint desk calendar to be sent out. This year it’s an extra special edition, as we’re celebrating 25 years in business!

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10
15

Tackling a new brand

Concussion management has been a hot topic amongst contact sports recently. Claims that the number of injuries are increasing, along with more awareness on the effects of concussion and the risks to players if it is poorly managed, have rightly brought concussion to the attention of the press. The Rugby Football Union have updated their…

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New signage for Thames Clippers

To communicate a visual link between MBNA Thames Clippers and TfL, we adapted the colours to the TfL river transport colour palette, keeping the recognisable MBNA Thames Clippers’ orange as a highlight colour. We adopted the route colours and timetable information into the MBNA Thames Clippers signage, to help bring synergy to the information and…

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Autumnal announcements

Check it out, we’re live! Remember our work with Croydon BID for their Ambassadors and their new consumer website, checkoutcroydon.com, from last month? We teased you with a few visuals and the promise that it would soon be live, well, the time has come. Checkoutcroydon.com was officially launched on Friday 30th October just ahead of…

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09
15

KP Snacks

We’ve just finished branding KP’s new head office, working alongside Tetris to transform an empty building shell and evolve KP’s interior graphics. Working to a tight timeframe, from brief to their move in was 3 months so we had our work cut out. Luckily we had a few snacks to keep us going!

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Check it out!

If you frequent Croydon you may have noticed the Street Ambassadors wandering around (in their pink uniforms they’re quite hard to miss!), however you won’t have seen the Check Out Croydon website as it’s set for a soft launch this month, and aims to make it easy for visitors to find their way around everything…

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